The Impact of Instagram account @visitbogor and uploads of nature tourism photos towards the Visiting Interests of Its Followers (Empirical Study on Visit Interests in natural tourism of Bogor city)

Abstract

This research is conducted with the aim of knowing the impact of the Instagram account @visitbogor to the interest in visiting the followers, knowing the effects of uploading natural travel photos on a visiting interest of followers, knowing the impact of Instagram account @visitbogor and uploading of natural travel photos to the interest of visiting followers. This research samples a total of 400 respondents with purposive sampling techniques filtered on the basis of certain criteria. The study uses the S-O-R theory. The data analysis methods in this study used multiple linear regression analyses and hypothesis testing using the T test and F test with the help of SPSS version 22. Acquired regression coefficient value Y = 2.160 + 0.163 X1 + 0.720 X2, relationship level correlation value is said to be strong because it exists at a 0.60-0,799 interval of 0.730 with a percentage of 73% coefficient of determination value of 0.533 which means that 53.3% of visiting interest in followers is influenced by the Instagram account is presented @visitbogor and upload of nature tourism photos with H1 received based on the results of Thitung (2.195) > Ttabel (1.966) on a < 0.05. H2 received according to Thitung (20.230) > Ttabel (1.966) on sig α = 5% with sig value of 0.000 < 0.05. H3 is received based on the result of Fcalculate (226.196) > Ftabel (3.86) on a sig α = 5% with a sig value of 0.000 < 0.05. The results showed a significant influence between the variables of the Instagram account's cast @visitbogor and the uploading of natural tourist photos of the followers ' visiting interests.