Utilization of Instagram: Efforts to Introduce Publishing Study Program and Publishing Works to the Community
DOI:
https://doi.org/10.46961/mediasi.v2i3.389Keywords:
Program, Study, Publishing, Instagram, Book,Abstract
This article discusses the selection of Instagram as a promotional medium in introducing the Creative Media State Polytechnic Publishing study program and publishing works. Information such as photos or videos of work products, pictures of learning activities, and other activities added to the Instagram account. This information can be seen by followers and can get a response or input directly. The study used qualitative research methods with a descriptive approach. The theory used is New Media and Internet theory, Social Media theory, and Marketing Communication theory. The study results explain that the use of Instagram significantly facilitates the spread of messages quickly and reaches more people. The content on the Instagram account @prodi.penerbitan.polimedia follows the institution's image but still has to be packaged in an attractive style and design and has new value.
References
Ardial. (2014). Paradigma dan Model Penelitian Komunikasi. Jakarta: Bumi Aksara.
Creswell, John W. (2014). Penelitian Kualitatif & Desain Riset: Memilih di Antara Lima Pendekatan. Yogyakarta: Pustaka Pelajar.
Littlejohn, Stephen W & Karen A. Foss. (2009). Teori Komunikasi Edisi 9. Jakarta: Salemba Humanika.
Morissan. (2010). Periklanan: Komunikasi Pemasaran Terpadu. Jakarta: Kencana Prenada Media Group.
Nasrullah, R. (2015). Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.
Prajarto, Nunung. (2017). Pengantar Ilmu Komunikasi. Banten: Universitas Terbuka.
Setiawan, A.C. (2015). Tips Produktif Ber-Social Media: Memanfaatkan Aneka Sosial Media Populer, Riset Sosial Media, Promosi Online. Jakarta: Elex Media Komputindo
Sihabudin, Ahmad. (2011). Komunikasi AntarBudaya: Satu Perspektif Multidimensi. Jakarta: Sinar Grafika.
Pathia, Laelatul. (2020). Pemanfaatan Instagram sebagai Media Dakwah. Jurnal Mediasi, 1 (3,) 174—188.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with MEDIASI agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this MEDIASI.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).