Identification of Storynomics Tourism in the Production of an Animation “Barley Manusia Ikan" and its Audience Reception (Experimental Study on Tourism Communication Strategy for Super Priority Destinations)

Authors

  • Nurul Akmalia Politeknik Negeri Media Kreatif, Indonesia https://orcid.org/0000-0003-0935-8685
  • Trifajar Yurmama Politeknik Negeri Media Kreatif, Indonesia
  • Antonius Edi Widiargo Politeknik Negeri Media Kreatif, Indonesia
  • Handika Dany Rahmayanti Politeknik Negeri Media Kreatif, Indonesia
  • Putri Surya Cempaka Politeknik Negeri Media Kreatif, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v5i2.1287

Keywords:

Animation Film, Tourims Communication, Storynomics Tourism, Audience Reception,

Abstract

The aim of making this animated film is to promote the national tourism priority area of Labuan Bajo in the form of an animated film by adapting the culture and way of life of the Bajo tribe. Labuhan Bajo is not only the beauty of the natural landscape and sea, the living culture of the Bajo tribe which can physically adapt to aquatic life is an attraction in the process of creating the main character design and story in Barley's animated short film "Fish Man". The data collection methods used range from creating creative designs to measuring audience responses using Google forms. The final result of developing the character design and story of Barley "Fish Man" is in the form of an animated short film which contains a description of each character, expressions and activities of each character with a duration of 7 minutes, and uses storynomics tourism storytelling techniques to increase tourist attraction and is expected to be able to promote Labuan Bajo and can improve the community's economy. The level of audience reception towards this animated film shows a positive response from the result of focused group discussions. Apart from that, 85,7—90% of the survei result stated that the assesment was in the adequate category, both in terms of character design and storyline.

Author Biographies

Nurul Akmalia, Politeknik Negeri Media Kreatif

Program Studi Fotografi

Trifajar Yurmama, Politeknik Negeri Media Kreatif

Program Studi Animasi

Antonius Edi Widiargo, Politeknik Negeri Media Kreatif

Program Studi Animasi

Handika Dany Rahmayanti, Politeknik Negeri Media Kreatif

Program Studi Teknologi Rekayasa Pengemasan

Putri Surya Cempaka, Politeknik Negeri Media Kreatif

Program Studi Penyiaran

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Published

2024-06-03

How to Cite

Akmalia, N., Yurmama, T., Widiargo, A. E., Rahmayanti, H. D., & Cempaka, P. S. (2024). Identification of Storynomics Tourism in the Production of an Animation “Barley Manusia Ikan" and its Audience Reception (Experimental Study on Tourism Communication Strategy for Super Priority Destinations). MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 5(2), 188–199. https://doi.org/10.46961/mediasi.v5i2.1287

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