E-CATALOGUE SEBAGAI BASIS DATA DAN MEDIA PROMOSI BUKU KARYA MAHASISWA PRODI PENERBITAN

Authors

  • Nurul Akmalia Politeknik Negeri Media Kreatif, Indonesia
  • Suratni Suratni Politeknik Negeri Media Kreatif, Indonesia https://orcid.org/0000-0003-1548-9454
  • Refi Yuliana Politeknik Negeri Media Kreatif, Indonesia
  • Putri Surya Cempaka Politeknik Negeri Media Kreatif, Indonesia
  • Freddy Yakob Politeknik Negeri Media Kreatif, Indonesia

DOI:

https://doi.org/10.46961/jip.v11i1.677

Keywords:

digital catalogue, database, promotional medium, publishing study program

Abstract

Publishing is one of the creative industry sub-sectors that continues to grow in Indonesia. This research was carried out as a form of implementing digital publishing knowledge and digital marketing communication knowledge in the Publishing Study Program at Polimedia. The purpose of this research is to explain the creation of a digital catalogue that functions as an archive or database of the works of Publishing Study Program students, and as a promotional medium to a wider audience, as well as a capital for future entrepreneurial practices. The method used is qualitative-descriptive research with data collection techniques through literature/document studies, observation, and interviews. In practice, the research team carried out four stages of work, namely: (1) planning the concept of a website and digital catalogue, (2) compiling data and creating a manual catalogue, (3) compiling website content and website design, and (4) data integration (catalogue) to the website. The results obtained from this applied research are the establishment of a website http://katalog-bukupolimedia.my.id as a digital catalog of works by the Publishing Study Program students at Polimedia.

Author Biography

Suratni Suratni, Politeknik Negeri Media Kreatif

References

Darmanto, N., & Akmalia, N. (2021). Book as a Representation Medium of the Author’s Ideology. MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, Vol. 2 No. 1 (2021): January. Diakses dari laman https://doi.org/10.46961/mediasi.v2i1

Have, I. & Pedersen, B. S. (2019). The Audiobook Circuit in Digital Publishing: Voicing the Silent Revolution. New Media & Society, Volume 22, Issue 3, Pages: 409–428. Diakses dari laman https://doi.org/10.1177/1461444819863407

Kotler, M., Cao, T., Wang, S., Qiao, C. (2020). Marketing Strategy in The Digital Age. China: World Scientific Publishing.

Laquintano, T. (2010). Sustained Authorship: Digital Writing, Self-Publishing, and the Ebook. Written Communication, Volume 27, Issue 4, Pages: 469–493. Diakses dari https://doi.org/10.1177/0741088310377

Piliang, Misdar. (2013). Sistem Temu Kembali Informasi dengan Mendayagunakan Media Katalog Perpustakaan. Jurnal Iqra’, 7(2), 1-8.

Shiratina, A., R Indika, D., Komariah, I., Kania, D., & Hendriani S., E. (2020). Pemasaran Online Melalui Penerapan Iklan Secara Digital. Jurnal Sain Manajemen, 2(1), 15-23.

Skains, R. L. (2019). Digital Authorshsip. Bangor: Cambridge University.

Wardana, M. (2016). Marketing Communication Strategy through social media to Increase Children Book Sales. The Winners, Vol. 17 No. 2 2016. Diakses dari laman https://doi.org/10.21512/tw.v17i2.1975

Yuliana, R., Suratni, S., & Aziz, P.F. (2022). Strategi Diversifikasi Produk Buku Fiksi sebagai Pengembangan Karya Tugas Akhir Penerbitan 2022. MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3. Diakses dari laman https://journal.yp3a.org/index.php/mukasi/article/view/1093

Yusnita, M., Irwansyah. (2020). Perilaku dan Referensi Membaca di Kalangan Mahasiswa Universitas Indonesia. Jurnal Kajian Perpustakaan dan Informasi. 5(2), 187-198.

Downloads

Additional Files

Published

2023-07-01

How to Cite

Akmalia, N., Suratni, S., Yuliana, R., Cempaka, P. S., & Yakob, F. (2023). E-CATALOGUE SEBAGAI BASIS DATA DAN MEDIA PROMOSI BUKU KARYA MAHASISWA PRODI PENERBITAN. Jurnal Ilmiah Publipreneur, 11(1), 01–13. https://doi.org/10.46961/jip.v11i1.677

Citation Check

Most read articles by the same author(s)