E-CATALOGUE SEBAGAI BASIS DATA DAN MEDIA PROMOSI BUKU KARYA MAHASISWA PRODI PENERBITAN
DOI:
https://doi.org/10.46961/jip.v11i1.677Keywords:
digital catalogue, database, promotional medium, publishing study programAbstract
Publishing is one of the creative industry sub-sectors that continues to grow in Indonesia. This research was carried out as a form of implementing digital publishing knowledge and digital marketing communication knowledge in the Publishing Study Program at Polimedia. The purpose of this research is to explain the creation of a digital catalogue that functions as an archive or database of the works of Publishing Study Program students, and as a promotional medium to a wider audience, as well as a capital for future entrepreneurial practices. The method used is qualitative-descriptive research with data collection techniques through literature/document studies, observation, and interviews. In practice, the research team carried out four stages of work, namely: (1) planning the concept of a website and digital catalogue, (2) compiling data and creating a manual catalogue, (3) compiling website content and website design, and (4) data integration (catalogue) to the website. The results obtained from this applied research are the establishment of a website http://katalog-bukupolimedia.my.id as a digital catalog of works by the Publishing Study Program students at Polimedia.
References
Darmanto, N., & Akmalia, N. (2021). Book as a Representation Medium of the Author’s Ideology. MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi, Vol. 2 No. 1 (2021): January. Diakses dari laman https://doi.org/10.46961/mediasi.v2i1
Have, I. & Pedersen, B. S. (2019). The Audiobook Circuit in Digital Publishing: Voicing the Silent Revolution. New Media & Society, Volume 22, Issue 3, Pages: 409–428. Diakses dari laman https://doi.org/10.1177/1461444819863407
Kotler, M., Cao, T., Wang, S., Qiao, C. (2020). Marketing Strategy in The Digital Age. China: World Scientific Publishing.
Laquintano, T. (2010). Sustained Authorship: Digital Writing, Self-Publishing, and the Ebook. Written Communication, Volume 27, Issue 4, Pages: 469–493. Diakses dari https://doi.org/10.1177/0741088310377
Piliang, Misdar. (2013). Sistem Temu Kembali Informasi dengan Mendayagunakan Media Katalog Perpustakaan. Jurnal Iqra’, 7(2), 1-8.
Shiratina, A., R Indika, D., Komariah, I., Kania, D., & Hendriani S., E. (2020). Pemasaran Online Melalui Penerapan Iklan Secara Digital. Jurnal Sain Manajemen, 2(1), 15-23.
Skains, R. L. (2019). Digital Authorshsip. Bangor: Cambridge University.
Wardana, M. (2016). Marketing Communication Strategy through social media to Increase Children Book Sales. The Winners, Vol. 17 No. 2 2016. Diakses dari laman https://doi.org/10.21512/tw.v17i2.1975
Yuliana, R., Suratni, S., & Aziz, P.F. (2022). Strategi Diversifikasi Produk Buku Fiksi sebagai Pengembangan Karya Tugas Akhir Penerbitan 2022. MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 3. Diakses dari laman https://journal.yp3a.org/index.php/mukasi/article/view/1093
Yusnita, M., Irwansyah. (2020). Perilaku dan Referensi Membaca di Kalangan Mahasiswa Universitas Indonesia. Jurnal Kajian Perpustakaan dan Informasi. 5(2), 187-198.
Downloads
Additional Files
Published
How to Cite
Issue
Section
Citation Check
License
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Ilmiah Publiprenuer and Politeknik Negeri Media Kreatif, Indonesia as the publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc. will be allowed only with written permission from the Jurnal Ilmiah Publiprenuer and Politeknik Negeri Media Kreatif, Indonesia.
Jurnal Ilmiah Publiprenuer and Politeknik Negeri Media Kreatif, Indonesia. The Editorial Team makes every effort to ensure that no wrong or misleading data, opinions, or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Jurnal Ilmiah Publiprenuer and Politeknik Negeri Media Kreatif are the sole and exclusive responsibility of their respective authors and advertisers.
Statement of Authenticity and Manuscript Copyright can be downloaded: here
After filling in the statement letter, please attach it as the supplementary file submission or send via e-mail: [email protected]
