The Role of Tourist Ambassadors in the Image Establishment of Palu City After the Natural Disasters through Instagram

Authors

  • Sumarni Zaenuddin Universitas Tadulako, Indonesia
  • Donal Adrian Universitas Tadulako, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v1i1.403

Keywords:

Instagram, Imagery, Natural Disasters, Palu City,

Abstract

The purpose of research is to know the role of tourist ambassadors in the formation of the image of Palu City after the natural disasters through Instagram. The method used is qualitative with a case study approach withdrawal of informant using purposive sampling. Research findings show that in the effort to build imagery through Instagram, the main thing that is done by tourist ambassadors (Randa'a ante Kabilasa) is by changing the perception of society as a follower through the publication of various kinds of information/content both in the form of images, texts, and videos about the city of Palu affected by natural disasters but able to rise to a better change, i.e. the activity of public that return to normal in the field of economics and culture. Furthermore, the improvement of land road infrastructure, air (airport) and the sea (port) is the main focus of the government. 

Author Biographies

Sumarni Zaenuddin, Universitas Tadulako

Program Studi Ilmu Komunikasi FISIP

Donal Adrian, Universitas Tadulako

Program Studi Ilmu Komunikasi FISIP

References

Firsan, Nova. 2011. Crisis Public Relation. Jakarta : PT. Raja Grafindo Persada

Liliweri, Alo. 2011. Komunikasi Serba Ada Serba Makna. Kencana Prenada Media Group : Jakarta.

M. Nisrina. 2015. Bisnis OnLine, Manfaat Media Sosial Dalam Meraup Uang. Yogyakarta; Kobis

Miles, Matthew B, dan Huberman, A. Michael. 1992. Qualitative Data Analysis. (Terjemahan: Tjetjep Rohendi dengan judul: Analisis Data Kualitatif), UI-Press: Jakarta

Nasrullah, Rulli. Media Sosial: Perspektif Komunikasi, Budaya, dan Sosioteknologi (Bandung : Simbiosa Rekatama Media. 2015)

Rakhmat, Jalaluddin. 2005. Metode penelitian Komunikasi. Bandung: PT. Remaja Rosda Karya

Sevilla, Consuelo G., Jesus A., Punsala., Twila G., Regala., Bella P., Uriarte, Gabriel G. 1993. An Introduction To Research Methods (1998) edisi Terjemahan oleh Alimuddin Syah dengan judul Pengantar Metode Penelitian. UI-Press. Jakarta

Simamora, Bilson. 2003. “Memenangkan Pasar Dengan Pemasaran Efektif & Profitabelâ€. Jakarta : PT Gramedia Pustaka Utama.

Susanti, I. (2017, Agustus 17). Kontribusi Pertumbuhan Pariwisata di Sektor Ekonomi Terbesar dan Tercepat. Retrieved from Sindonews.com: https://ekbis.sindonews.com/read/1231216/34/kontribusipertumbuhan-pariwisata-di-sektor-ekonomi-terbesar-dan-tercepat1502940648

Wicaksono, A. 2017. Pengaruh Media Sosial Instagram @wisatadakwahokura Terhadap Minat Berkunjung Followers. JOM FISIP Vol. 4 No.2. Riau

Wilcox Dennis L, Ault Philip H, Agee Warren K. 2006. Public Relations Strategi dan Taktik , Jakarta : interaksara.

Yoeti, Oka, A. (2008) Perencanaaan dan Pengembangan Pariwisata. Jakarta, Pradaya Pratama.

Downloads

Published

2020-01-31

How to Cite

Zaenuddin, S., & Adrian, D. (2020). The Role of Tourist Ambassadors in the Image Establishment of Palu City After the Natural Disasters through Instagram. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 1(1), 73–78. https://doi.org/10.46961/mediasi.v1i1.403

Issue

Section

Artikel

Citation Check

Similar Articles

<< < 1 2 

You may also start an advanced similarity search for this article.