Pentad Analysis of Presidential Elections 2024 on Social Media

Authors

  • Fatmawati Moekahar Universitas Islam Riau, Indonesia
  • Ronny Basista Universitas Islam Riau
  • Syafhendry Syafhendry Universitas Islam Riau
  • Ivan Taufiq Universitas Islam Riau

DOI:

https://doi.org/10.46961/mediasi.v5i1.912

Keywords:

Pentad Analysis, Election, Ganjar Pranowo, Social Media

Abstract

This article aims to analyze Ganjar Pranowo's posts on social media. Ganjar Pranowo is one of the presidential candidates who has great potential in the 2024 presidential election because he is one of the candidates from the winning party (incumbent) in the previous election. As a presidential candidate, Ganjar realizes the importance of social media in socializing himself and building a positive image as a presidential candidate. One social media platform that is well managed is Instagram. On his Instagram account, namely @ganjar_pranowo, Ganjar posts all his activities as part of political communication in an effort to attract the attention of the Indonesian people ahead of the election. The research method used is a qualitative method with pentad analysis consisting of 5 elements: act, scene, agent, agency and purpose). The research results found that Ganjar plays as the main actor and rhetorical communicator (act); applies election and social media (scene); roles as a political actor with a humanist and simple figure (agent); nationalist-religious (agency); and he attracts public attention, public sympathy and winning elections (purpose).

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Published

2024-01-31

How to Cite

Moekahar, F., Basista, R., Syafhendry, S., & Taufiq, I. (2024). Pentad Analysis of Presidential Elections 2024 on Social Media. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 5(1), 78–86. https://doi.org/10.46961/mediasi.v5i1.912

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