Leader Communication Strategy in Implementing Digital Management

Authors

  • Syarif Hidayatullah Magister Ilmu Komunikasi Universitas Budi Luhur, Indonesia
  • Ahmad Toni Universitas Budi Luhur, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v4i2.784

Keywords:

Communication Strategy, Leader, Digital Management, Organization Communication,

Abstract

Communication is an important part of today's industrial development. Especially with the disruption creating a new picture in managing human resources digitally. This research aims to describe how a leader's strategy internalizes digital management in his organizational communication. Data collection was carried out through descriptive analysis, with data collected through the process of literature study and participant observation. The result is that in developing a leadership communication strategy, literacy and ways of working that occur in the era of disruption are needed. The communication strategy is the use of mediums, setting organizational goals and policies, analyzing and solving problems, interactive communication, and giving proportional rewards and punishments.

References

Andriani, R. D. (2021). Strategi Pemimpin dalam Digital Leadership di Era Disrupsi Digital. Jurnal Pendidikan Dan Konseling, 11(1), 58–72. http://jurnal.uinsu.ac.id/index.php/al-irsyad

Farida, U., & Hartono, S. (2016). Manajemen Sumber Daya Manusia II. Ponorogo: Universitas Muhammadiyah Ponorogo.

Simbolon, M. A. M. (2023). Strategi Menjadi Pemimpin Bagi Generasi Milineal di Era Komunikasi Digital. MUKASI: Jurnal Ilmu Komunikasi , 2(1), 77–85. https://doi.org/10.54259/mukasi.v2i1.1371

Situmeang. (2016). Corporate Social Responsibility. Yogyakarta: Graha Ilmu.

Tulungen, E., Maramis, J., Saerang, D., Tulungen, E. E., Saerang, D. P., Maramis, J. B., Studi Doktor Ilmu Manajemen, P., Ekonomi dan Bisnis, F., & Kunci, K. (2022). Transformasi Digital: Peran Kepemimpinan Digital. Jurnal EMBA, 10(2), 1116–1123.

Wibowo, A., Saktisyahputra, & Susanto, R. D. (2021). Strategi Komunikasi Korporat Dalam Upaya Peningkatan Komunikasi Internal dan Citra Perusahaan. Jurnal Lugas, 5(2), 125–132.

Zainal, A. G., & Sarwoprasodjo, S. (2018). Strategi Komunikasi Politik Pemerintahan Daerah dalam Meningkatkan Partisipasi Masyarakat Pedesaan. MetaCommunication; Journal Of Communication Studies, 3(1), 54–66.

Downloads

Published

2023-07-23

How to Cite

Hidayatullah, S., & Toni, A. (2023). Leader Communication Strategy in Implementing Digital Management. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 4(2), 174–187. https://doi.org/10.46961/mediasi.v4i2.784

Issue

Vol. 4 No. 2 (2023): May

Section

Artikel

Citation Check

License

Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with MEDIASI agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this MEDIASI.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Similar Articles

<< < 1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.