Fostering Participatory Culture Through The Use Of #Noindomyatairport By BTS Army Fandom On Twitter

Authors

  • Zuraida Zein H Zunaedi Universitas Indonesia, Indonesia

DOI:

https://doi.org/10.46961/mediasi.v5i3.1355

Keywords:

Twitter, Budaya Partisipatif, Fandom Kpop, BTS

Abstract

Twitter social media has had a major impact on participatory culture by making it easy for individuals to participate in discussing the same goals. Active encouragement of the distribution and creation of meaning in media texts has the power to shape participatory culture on these platforms. This research aims to analyze the participatory culture of the BTS ARMY fandom that is formed on Twitter through the use of the hashtag #NoINDOMYatAirport. Using a qualitative approach and descriptive case study method, data related to hashtag activity was collected and analyzed to understand the dynamics of participatory culture on social media. The findings of this research indicate that Twitter has a key role in shaping a culture of participation among Kpop fans. Based on the concept of participatory culture by Henry Jenkins, three forms of participatory culture were identified that emerged through the use of the hashtag #NoINDOMYatAirport on Twitter, namely affiliation, expression and collaborative problem solving. 

Downloads

Published

2025-01-15

How to Cite

H Zunaedi, Z. Z. (2025). Fostering Participatory Culture Through The Use Of #Noindomyatairport By BTS Army Fandom On Twitter. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, 5(3). https://doi.org/10.46961/mediasi.v5i3.1355

Issue

Vol. 5 No. 3 (2024): September

Section

Artikel

Citation Check

License

Copyright (c) 2025 Zuraida Zein H Zunaedi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish with MEDIASI agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this MEDIASI.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).