Boeky, Kendra Sophie Priskilla. “Capres ‘Gemoy’: A Personal Branding Analysis on Prabowo Subianto for the 2024 Presidential Election”. MEDIASI Jurnal Kajian Dan Terapan Media, Bahasa, Komunikasi, vol. 5, no. 1, Jan. 2024, pp. 50-65, doi:10.46961/mediasi.v5i1.1019.