Pelatihan dan Praktik Pembuatan Sablon Konvensional Berbasis Desain Melalui Pemasaran Online Guna Meningkatkan Kreativitas dan Perekonomian Warga Desa Helvetia
DOI:
https://doi.org/10.46961/jpk.v4i1.942Abstract
Abstrak: Helvetia merupakan salah satu desa yang memiliki keberagaman tingkat ekonomi. Tim melakukan survei dan wawancara ke salah satu sekolah yang berdekatan dengan Kampus Polimedia Medan. Hasil yang didapatkan berupa tujuh dari sepuluh siswa memilih tidak melanjutkan ke jenjang pendidikan selanjutnya dikarenakan keterbatasan ekonomi. Para pemuda tersebut membutuhkan bekal sebelum memasuki dunia setelah sekolah, sehingga Tim memberikan Praktik dan Pelatihan Desain Sablon dan Pemasaran yang dilakukan selama lima hari. Pendampingan ini bertujuan untuk memberikan alternatif kepada mereka untuk dapat berkreasi meningkatkan perekonomian melalui sablon. Pendampingan ini dilakukan di kampus Polimedia Medan dan melibatkan Kepala Desa dan Karang Taruna sebagai Mitra dan dibantu oleh 2 mahasiswa Prodi Teknik Grafika dan 5 mahasiswa Prodi Desain Grafis dengan jumlah peserta 25 orang. Evaluasi digunakan dengan metode Observasi. Dari Praktik ini diperoleh para peserta dapat menguasai Desain, Sablon serta Pemasarannya dan dapat langsung terjun ke masyarakat bebas untuk mendirikan usaha masing-masing.
Kata Kunci: Desain; Sablon; Pemasaran
Abstract: Helvetia is a village that has a diversity of economic levels. The team conducted an interview survey at one of the schools close to the Polimedia Medan Campus. The results obtained were that seven out of ten students chose not to continue to the next level of education due to economic limitations. These young people need provisions before entering the world after school, with this the Team provides Practice and Training in Screen Printing Design and Marketing which is carried out for five days. This assistance aims to provide an alternative for them to be creative in improving the economy through screen printing. This assistance was carried out at the Polimedia Medan campus and involved the Village Head and Karang Taruna as partners and was assisted by 2 students from the Graphic Engineering Study Program and 5 students from the Graphic Design Study Program with a total of 25 participants. Evaluation is used using the Observation method. From this practice, participants can master Design, Screen Printing and Marketing and can immediately enter the free society to set up their own businesses.
Keywords: Design; Screen Printing; Marketing
References
Masyarakat Mandiri Berkarya. 3(3), 42–47
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2024 Jurnal Pengabdian Kepada Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in Jurnal Pengabdian Kepada Masyarakat agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
