PROMOTION ON BOOKS OF HEAVEN ON THE EARTH OF SRIWIJAYA BY USING SOCIAL MEDIA

Authors

  • Benget Simamora Politeknik Negeri Media Kreatif, Jakarta, Indonesia
  • Yessy Yerta Situngkir Politeknik Negeri Media Kreatif, Jakarta, Indonesia
  • Engga Saputra Politeknik Negeri Media Kreatif, Jakarta, Indonesia

DOI:

https://doi.org/10.46961/jip.v7i2.83

Keywords:

Promotion, Instagram, Facebook, Sriwijaya

Abstract

Book promotion is the most important part in marketing activities.in the business world,promotional activities are carried to support marketing and sales activities “Surga di Bumi Sriwijayaâ€. In this finnal project report,the writer has the goal of explaining how to use Instagram and Facebook social media to promote the book’s script ‘Surga di Bumi Sriwijaya†by novice writers. The author uses the promotional mix theory is the Interactive internet marketing. Social media used by the authors are Instagram and Facebook. In final project,the author uses Quantitative descriptive method that explains in detail and validity the promotion of the book “Surga di Bumi Sriwijaya†Using social media Istagram and Facebook is an easy and inexpensive effective step for novice writers who are introducing works accroding to target market already determine

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Published

2020-09-05

How to Cite

Simamora, B., Situngkir, Y. Y., & Saputra, E. (2020). PROMOTION ON BOOKS OF HEAVEN ON THE EARTH OF SRIWIJAYA BY USING SOCIAL MEDIA. Jurnal Ilmiah Publipreneur, 7(2), 1–8. https://doi.org/10.46961/jip.v7i2.83

Issue

Vol. 7 No. 2 (2019): Jurnal Ilmiah Publipreneur

Section

Articles

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